The Making of Moreish

Moreish Mushrooms was born from a love of biology, growing fresh produce, and a local, small business ethic.

Hi, I’m Sam Riches, owner and founder of Moreish Mushrooms. Ever since I can remember, I have had a love for being outside and involved in the natural world. Whether growing fresh vegetables, scuba diving, or hiking in the mountains, I have always felt at my most comfortable when interacting with nature. From beginning my adult life studying a degree and a Masters in Biology at the University of Bristol, I moved into scuba diving before taking up work on a farm.

This is where my love of horticulture began to blossom. I found pleasure in growing and caring for plants before finally harvesting produce as fresh as you can get. After moving to Cornwall in 2019, I began working at Bodmin Plant Nursery, and it was in my spare time around this job that I took up mycology as a hobby. This hobby turned into a passion that grew and expanded until my house was fully overrun by fungi and the equipment needed to cultivate them.

After a little thought and the luck of a better-paid job coming my way, I decided to use this income to turn my passion into a business. Now known as Moreish Mushrooms.

I secured a small space on a Cornish farm and set about building the necessary space to cultivate a range of gourmet mushrooms on a larger scale with the aim of providing high-quality, freshly harvested mushrooms to the locals of Cornwall. My range of products is showcased at the wonderful Truro Farmers’ Market throughout the year, so why not take a trip and say hi, as well as check out all the other incredible traders who can be found there?